Articles and Publications
Peer Reviewed Articles - The Qualitative Report
– Prototype Modeling vs. Item Response Theory – A Paradigm Shift for Measurement Professionals
The Qualitative Report • Volume 18 • 2013 • Article 81, 1-13
http://www.nova.edu/ssss/QR/QR18/yeager81.pdf
– Language Symmetry: A Force Behind Persuasion
The Qualitative Report • Volume 17 • 2012 • Article 27, 1-10
http://www.nova.edu/ssss/QR/QR17/yeager.pdf
– The Four Key Factors That Drive Successful Decisions
The Qualitative Report • Volume 15 • Number 5 • September 2010 • p 1114-1123
http://www.nova.edu/ssss/QR/QR15-5/yeager.pdf
– Linguistic Research Strategies Versus Quantitative Research Strategies: Different Roles, Different Results
The Qualitative Report • Volume 12 • Number 4 • December 2007 • p561-579
http://www.nova.edu/ssss/QR/QR12-4/yeager.pdf
– Linguistic Alternatives to Quantitative Research Strategies, Part One: How Linguistic Mechanisms Advance Research Outcomes
The Qualitative Report • Volume 12 • Number 3 • September 2007 • p 430-449
www.nova.edu/ssss/QR/QR12-3/yeager1.pdf
– Linguistic Mechanisms Cause Rapid Behavior Change, Part Two: How Linguistic Frames Affect Motivation
The Qualitative Report • Volume 12 • Number 3 • September 2007 • p 467-483
www.nova.edu/ssss/QR/QR12-3/yeager2.pdf
– How Linguistic Frames Affect Motivational Profiles
The Qualitative Report • Volume 10 • Number 3 • September 2005 • p 463-511
http://www.nova.edu/ssss/QR/QR10-3/yeager.pdf
– Databases Don’t Measure Motivation
The Qualitative Report • Volume 10 • Number 1 • March 2005 • p163-177
http://www.nova.edu/ssss/QR/QR10-1/yeager.pdf
– Innovative Motivational Profiling: Comparing Marketing Projective Techniques Versus Linguistic Forensic Techniques
The Qualitative Report • Volume 8 • Number 1 • June 2003 • p129-150
http://www.nova.edu/ssss/QR/QR8-1/yeager.pdf
Books
– Beyond Office Politics: The Hidden Story of Power, Affiliation and Achievement in the Workplace
June 2012, Amazon.com – Buy on Amazon
– What They Don’t Teach You In Sales 101
McGraw Hill
July 1991, by Joseph Yeager, Linda Sommer and Steven R. Drozdeck
– The Psychology of Friendly Persuasion
1985, by Joseph Yeager and Linda Sommer
– The Researcher’s Guide to Behavioral Measurement: The Applied Linguistics of Experimental Interventions
1983, by Joseph Yeager
– Thinking About Thinking
Meta Publications
1985, by Joseph Yeager
Articles From Various Journals And Professional Publications
– “Mainsprings of Change”
Training and Development Journal – August 1965
– “Coaching the executive: Can you teach an old dog new tricks?”
The Personnel Administrator. Berea: Nov 1982. Vol. 27, Iss. 11, p. 37 (5 pp.)
– “Managing Executive Performance: The Corporate Private Practice”
Reprinted from PROFESSIONAL PSYCHOLOGY, Vol. 13, No. 4 August 1982
– “A Model for Executive Performance Coaching”
In J. S. Manuso (Ed.), Occupational clinical psychology (pp.129-146). New York. Praeger Scientific, 1982.
– “The Assessment Interview: Metalinguistic Strategies in Management Practices”
Consulting Psychology Journal: Practice and Research – Volume 46, Issue 3, Summer 1994, Pages 1-10
– “Managing language can help consultants strengthen client relationships”
Yeager, Joseph. Journal of Management Consulting. Milwaukee:Fall 1993. Vol. 7, Iss. 4, p. 58
– “Linguistics adds persuasive appeal to market research”
Yeager, Joseph. Manage. Dayton:Oct 1993. Vol. 45, Iss. 2, p. 26 (3 pp.)
– “The Lifeboat Exercise for Marketing Executives”
Joseph C Yeager. The Marketing Review, Volume 3, Number 2, 1 December 2002, pp. 229-238
